Our Work | CBX

Formula E in Saudi Arabia – Diriyah E-Prix

CBX brought about a 10-year deal between Formula E and the Kingdom of Saudi Arabia, delivering production excellence and commercial success in what was a cultural watershed moment for the host nation.

Since 2018, the Diriyah E-Prix has been the opening race of each season of the FIA Formula E World Championship.

In 2021, the Diriyah E-Prix became the site of Formula E’s first-ever night race and its first event as a certified World Championship as it entered the highest tier of international motorsport.

As well as creating the sporting stage, CBX provided a three-day festival of international music – featuring headline acts including David Guetta and OneRepublic – while raising cultural awareness amidst a journey into the rich history of the UNESCO World Heritage Site.

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F1 Fanzone

For 10 years from 2009, CBX was the exclusive global rights holder for the F1 FanZone.

As a team, CBX transported the energy, sights and sounds of the pinnacle of motorsport into city centre locations, improving geographical and media reach, increasing value, and appealing to a future fan base.

The F1 Fan Zone is the go-to area for spectators of all ages. You will discover all sorts of activities for young and old: a tyre-changing competition, a Megastore, concerts, video games and lots more.