In 2008, CBX founded the F1 FanZone to bring fans closer to the heart of the pinnacle of motorsport by creating the world’s largest, most diverse and most exciting Formula 1 outdoor experience.
As the exclusive promoter of the FIA Formula E World Championship in the Middle East, CBX made history in 2018 by organising the first-ever Formula E race in Saudi Arabia, opening the Kingdom’s doors to international visitors and staging the country’s first international concerts.
Alongside its involvement in motorsport, CBX has expanded its portfolio to snooker, table tennis, boxing and other major sporting events, entrusted with growing its footprint and reach beyond its core audience.
Our team is engaged by some of the best-known sporting brands, talent, and venues in the world.
In 2008, CBX founded the F1 FanZone to bring fans closer to the heart of the pinnacle of motorsport by creating the world’s largest, most diverse and most exciting Formula 1 outdoor experience.
As the exclusive promoter of the FIA Formula E World Championship in the Middle East, CBX made history in 2018 by organising the first-ever Formula E race in Saudi Arabia, opening the Kingdom’s doors to international visitors and staging the country’s first international concerts.
Alongside its involvement in motorsport, CBX has expanded its portfolio to snooker, table tennis, boxing and other major sporting events, entrusted with growing its footprint and reach beyond its core audience.
Our team is engaged by some of the best-known sporting brands, talent, and venues in the world.
Since 2018, the Diriyah E-Prix has been the opening race of each season of the FIA Formula E World Championship.
In 2021, the Diriyah E-Prix became the site of Formula E’s first-ever night race and its first event as a certified World Championship as it entered the highest tier of international motorsport.
As well as creating the sporting stage, CBX provided a three-day festival of international music – featuring headline acts including David Guetta and OneRepublic – while raising cultural awareness amidst a journey into the rich history of the UNESCO World Heritage Site.
As a team, CBX transported the energy, sights and sounds of the pinnacle of motorsport into city centre locations, improving geographical and media reach, increasing value, and appealing to a future fan base.
The F1 Fan Zone is the go-to area for spectators of all ages. You will discover all sorts of activities for young and old: a tyre-changing competition, a Megastore, concerts, video games and lots more.
Address (Monaco):
CBX S.A.R.L
Place des Moulins
Continental A
Suite 8
Monte Carlo
Monaco
Address (Saudi Arabia):
CBX S.A.R.L
Al Faisaliah Center
North Plaza
Level 3
Riyadh 11433
Kingdom of Saudi Arabia
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